Cause Marketing Partnerships
Activate your brand and inspire your customers to drive progress for the 1 in 31 American families impacted by type 1 diabetes.
Cause Marketing Opportunities
Explore ways to engage your customers, generate awareness, and drive real impact.
Charitable Sales Campaign
Invite customers to support cures by contributing a percent of sales.
Awareness Campaigns
Amplify Breakthrough T1D’s mission and stories across your marketing channels.
National Diabetes Awareness Month
Engage customers and employees each November during the largest T1D awareness moment of the year.
National and Chapter Partnership Opportunities
National Partnerships
Scale your impact with multi-market reach, national visibility, and year-round activation support.
Chapter Partnerships
Engage locally with market-specific campaigns, in-store efforts, and community-driven activations.
Why Cause Marketing Matters
When a company leads with purpose, respondents were:
78%
More likely to want to work for that company
76%
More likely to trust that company
72%
More likely to be loyal to that company
Our National Cause Marketing Partners
Supporting Breakthrough T1D for 30 years has been an honor. It’s inspiring to see the community’s continued generosity and commitment to making a difference in the lives of those affected by type 1 diabetes.”
Cause Marketing FAQ
Not all cause marketing campaigns require minimum commitments. However, Charitable Sales Promotions do, because they require marketing, financial, and compliance support. Minimum investment levels depend on the activation type, geographic scope, and level of support needed. National partnerships begin at a $100,000 annual minimum commitment. Local partnerships typically range from $10,000 to $25,000, depending on location.
Yes. Certain activations, such as charitable sales campaigns (also known as commercial co-ventures), require corporate compliance, state-by-state oversight, and campaign disclosure language. The company is responsible for meeting all regulatory obligations.
We provide guidance on messaging, compliance requirements, and activation best practices. The level of support varies based on the campaign type and commitment.
We cannot endorse, promote, or advertise for a company. However, we acknowledge partners’ fundraising efforts based on their campaign’s minimum commitment level. Acknowledgement may include recognition through Breakthrough T1D channels in alignment with our guidelines.
No. Companies use a range of systems including register prompts, online checkout prompts, and non-taxable barcodes.
Yes. Cause marketing campaigns require a written agreement that outlines campaign details, compliance responsibilities, dates, and financial terms.
A member of our corporate partnership team will connect with you to discuss your goals and help you determine the best path forward.
Other Ways to Engage
Event sponsorships elevate your brand, engage your workforce, and advance breakthroughs for families living with type 1 diabetes.
Fuel innovation, accelerate cures research, and improve lives through direct funding that aligns with your company or foundation’s philanthropic goals.
Inspire your workforce through corporate teams, advocacy, volunteer leadership, and awareness activities that bring your commitment to life.
Become a Partner
Corporate partners power the breakthroughs that improve lives.
