Mark Marrocco provides Breakthrough T1D with search engine marketing (SEM) services, improving the website visibility of our organization on a national level.
He is the founder and President of Tightrope Interactive, Inc., an online marketing firm specializing in lead generation and consumer-oriented, downloadable product development and distribution.
Prior to this, Mark was the Director of Ad Sales at Full Tango, a subsidiary of Exponential Interactive, where he chartered and managed ongoing strategic relationships with premier direct-response partners. Before leading the sales efforts of their performance division, he was an Advertising Sales Manager at Exponential’s premium ad network, Tribal Fusion. Mark holds a B.A. in Psychology from San Jose State University.
Mark’s six-year old daughter was diagnosed with T1D last year. He says the disease “is much more complicated to manage than those who do not have firsthand knowledge of the disorder might be led to believe. In a somewhat extreme sense, I liken the management of T1D to building a puzzle where the pieces frequently change shape.”
Volunteering his time to Breakthrough T1D is one way he can help make a difference. When asked what a cure would mean to him, Mark says, “I would trade my kingdom for it.”
